Wednesday, April 7, 2010

The Importance of PCI Compliance and Your Shopping Cart Solution


When looking into building an eCommerce website along with an eCommerce Shopping Cart solution, it is extremely important you take in account PCI Compliance. PCI Compliance is Government Regulations/Laws for Credit Card Processing on the internet to ensure Security for your Customers who are buying products/services from your website. In some states these regulations are mandated, and if they are not followed, you can be penalized up to $10,000 for every occurrence of identity theft/fraud which happens as a result of not following specific PCI Compliance laws. To ensure your site is in fact PCI Compliant, make sure you check with your current eCommerce Shopping Cart Solution, and ask if they are up to the current PCI Compliance Regulations.


When speaking to the Company who is hosting the back-end to your site it is also important to bring up the PCI Compliance Standards which are scheduled to change July 1, 2010. If your Shopping Cart Provider is unaware of the changes which are happening on this date, it probably means they do not plan on staying up with the new regulations that have been set forth. If this is the case, this means the same as if you are not PCI Compliant whatsoever, and you once again are liable up to $10,000 per fraudulent charge.

Now, I don’t know about you, but $10,000 to me is A LOT of money. If you are a small-to-medium sized business this can be crippling to your business, especially if there are several identity thefts from your website. On the bright side, if you are fully PCI Compliant then the government, or Credit Card Company, is now responsible for the charges, and you have absolutely zilch to be worried about. Having Peace-of-Mind when selling online is crucial to keeping your sanity in this insane eCommerce world. Not having to worry about losing your business to identity theft can be a very large burden off of your shoulders, and can help you focus on your sales (which we all know is the real key to success when selling any sort of product/service (online or offline).

One last thing to take into account when having your eCommerce website built… make sure you go with a Professional Shopping Cart Solution. Many people these days are having their shopping carts built by their webmaster which can end in a horrific fashion. Not only are you not going to be up-to-speed with current Security Standards, but you’re losing out on the Marketing Features as well. Selling online is more than just getting a customer through your site as quickly as possible to gain 1 sale. It is about gaining the most revenue possible for that sale, and this can be done with Upsells/Crosssells/Downsells, Autoresponders, etc. Why not sell as much to a customer as you possibly can?

All in all, look for a Professional Shopping Cart Provider which best suits your needs. One that will have the most up-to-date PCI Compliance and Security for your eCommerce website, and also one that will gain you as much revenue per customer as possible.

Read my eCommerce Reviews at:
http://www.ScamDetective.com

1 comment:

  1. There are certain shopping carts that are also approved by banks so that you get you money as soon as the customer has made purchases.Ecommerce Shopping Cart

    ReplyDelete